The challenge was to design a website and purchasing process that is easy to navigate for people in their 30s or 70s. Age range was the most important point to consider, as each group represents 50% of the total Babui audience. The goal was to achieve a satisfying and relaxed experience, both for a young user or an older person. The brand was designed with simple and modular figures in mind that allow you to play with creativity. Circles, semicircles and rectangles are the protagonists that give life to the brand.