Breathing design
since 2006.
Background
Hi, I'm Joaquín and I've been designing for the last 18 years of my life. After dedicating a long time to brand, editorial and advertising design, I have ventured into the digital world. With the emergence of new techniques and tools for digital design, I have studied UI and embraced new technologies that allow us to design with great agility and quality.
I found myself working with UX designers, product designers and product managers; I learned a lot from them and that helped me expand my area of knowledge. I do my best to help creating interfaces with the best possible balance between aesthetic and functionality, always focused on solving pain points and discovering new functionalities to take the products further.
How I show my work
After long years showing case studies with long texts and detail; I have done a bit of research and testing of my own portfolio. The result is that I have synthesized and simplified the way of showing my work.
In each project you will see a short introduction about the brand/product and a brief description about my role in the project. Following this you will see the visuals with the final result and part of the process (in many cases, due to logical reasons, I cannot show sensible data of the client). If you want to delve into a project, we can have a meeting and I will gladly explain the step by step of each stage, showing you Figma files to appreciate the way I work. Thank you!
